This past week I was asked to go to SXSW to photograph behind the scenes of the ROAR clothing fashion party. The party was Tuesday night at the Lustre Pearl in Austin. Headlining the party was the band Parmalee and DJ Irie. Also, there was a live photoshoot during the party with models wearing the ROAR label. The party was a huge success with a line to attend. I had a great time and met so many amazing people. The band Parmalee was especially entertaining and I was able to get several great photographs of their soundcheck and performance. Parmalee at SXSW Gary of Parmalee Roar fashion party at SXSW DJ Irie at Lustre Pearl Roar fashion and Parmalee Parmalee and Roar in Austin Parmalee soundcheck at Lustre Pearl SXSW and Parmalee